About us


An interactive digital media "echosystem" that makes it easy for content creators to connect with their best fans. Our proprietary technology amplifies the most influential content from around the world and the fans that make it popular.


Unlike standard digital media networks, our platform lets you "crowdlight" the coolest content for your followers and be recognized for doing so. CROWDSOURCING + GREENLIGHTING = CROWDLIGHTING


Fans get points & rewards for discovering amazing new talents, and amplifying their content. They can follow each other to learn what other fans are listening to, watching and sharing, and in the process they can help new creators "blow up!"


Our first original amp.it-powered digital series was The World Cup of Hip Hop: Take Back the Mic — a two-time Emmy finalist in the juried category of Original Interactive Programming. In just two seasons, we were able to achieve amazing results for the digital series including:

  • First-ever Emmy nod for a show 100% curated by fans
  • Fans use amp.it to crowdlight who appears on the show, who advances and who wins
  • 20 million media impressions with no marketing spend
  • 12x typical social media session (30 mins vs. 2.5 mins)
  • Winning band went from the favela to the front page in 60 days
  • 3 top-scoring fans won an all-expenses-paid VIP trip to meet their favorite bands at the finale
  • Cutting-edge interactive VR app

For Press Inquiries, you can reach Lucia Brawley at lucia@amp.it.

Our Team

Derrick N. Ashong

Our Founder and CEO Derrick (DNA) made it from a house with no running water in Accra, Ghana to the Ivory Tower of Harvard, which he attended first as an undergraduate, then as a Ph.D. student researching how Open Source software concepts could influence the content industries. He has spoken on 5 continents, including for UK Parliament, the United Nations, and Stanford and Harvard Business Schools on issues of Tech and Society. He's been a TED Fellow, a Paul and Daisy Soros Fellow, and consulted for Fortune 500 companies in Media and Mobile. An Emmy-nominated TV host and producer, he has been a pioneer in producing multi-platform interactive content. He has also acted in a Spielberg film, hosted his own radio show for Oprah, been featured by Johnnie Walker as a Master Communicator. Follow Derrick on Twitter @DNAtv.

Esteban Robles Luna

Heading up amp.it's tech development, co-founder Esteban made his bones in Silicon Valley as Lead Engineer for the LinkedIn Influencer program and a Senior Engineer at Globant (Google, Playdom, Fox Networks). Hailing from Argentina, he is a Senior Software Engineer with deep knowledge in software design, architecture, development and testing. He holds a PhD in Computer Science from Universidad Nacional de la Plata and is a published author and presenter on Software/Web Engineering.

Jonathan M. Gramling

Jonathan, a co-founder who manages our engineering & product teams, helped pioneer online fundraising as Deputy Director of Technology for the DNC. And he worked at the heart of data-driven reform in education as Director of Technology for the See Forever Foundation in Washington, DC. He has been performing as a musician his entire life, is an award-winning writer & vocalist, and an advisor at Harvard University, his alma mater.

Lucia Brawley

Lucia is a co-founder and executive producer of two-time Interactive Emmy finalist, Take Back the Mic: The World Cup of Hip Hop. She has performed in theater, film and television in New York, Los Angeles and Europe and was a top political organizer for the Obama presidential campaigns. She is also the author of the Consenting to Lead Facebook group and a graduate of Harvard with a master's in acting from Yale. Follow Lucia on Twitter @luciabrawley.

Nana Ashong

Nana heads up our international content and marketing. She has produced global commercials for top brands, including Adidas; Reebok; AT&T; Superbowl champs, the Philadelphia Eagles; the Sundance channel and more. She is a graduate of Dartmouth College.

Justin Harris

A graduate of Harvard University, Justin runs amp.it's financial operations. He has 18 years of Silicon Valley finance experience and was the CFO of Waterfall Mobile and Talent House. He cut his teeth as an investment banker for Deutsche Bank.

Our Advisors

Cory Ondrejka — Co-Founder/CTO Second Life

Kazumi Mechling — CEO Kami Marketing

Desiree Peterkin Bell — President and CEO, DPBell & Associates

Grant F. Little III — CEO Hudson Advisory Partners

Beth Andrus — CFO World of Wonder Productions

Terence Craig — Partner, Ludloff-Craig & Associates

Eric Osiakwan — Principal, Chanzo Capital

Spencer Beck — Managing Director, Hermes Capital Advisors